Bing recently published a document about link building. Although it
focuses on how Bing deals with inbound links, it can also help you to get better
links for Google, Yahoo and other search engines. The most important points of
Bing’s document can be found in this article.
The importance of link building
The Bing engineers know that link building is important and they describe
link building as follows:“Link building is a very important form of self-promotion on the Web. You
contact webmasters of other, related websites and let them know your site
exists. If the value that you have worked so hard to instill in your site is
evident to them, they will assist their own customers by linking back to your
site. That, my friend, is the essence of link building.”In other words, reciprocal linking is fine. They also remind webmasters that
link building is an ongoing process:“Think of link building as your chance to build your reputation on the
Web. As your website is likely one of your business’ most valuable assets, consider link building to be a primary business-building
exercise. Just don’t make the mistake of believing it will result in
instant gratification. Successful link building efforts require a long-term
commitment, not an overnight or turnkey solution. You need to
continually invest in link building efforts with creativity and time.
Good things come to those who wait (and work
smartly!).”
Things that you can do to get good links to your website
Here are the things that Bing recommends:
- You should develop your website as a brand and brand it consistently. People
like to link to high quality websites.- You should find relevant bloggers, industry websites and product reviewers
and make them aware of your website.- You can publish concise and informative press releases online.
- You can publish expert articles in article directories.
- You can participate in relevant conversations on blogs and forums and add a
link to your website when applicable.- You can use social networks to connect to industry influencers. Your
profiles should contain links to your website.- You can use email newsletters to notify people about new content on your
website.- You can launch a blog or a forum on your website.
- You can participate in relevant industry associations and their online
forums.- You should strive to become a trusted expert voice for your industry while
promoting your website.
Warning: the following things will get your website in trouble
Just like Google and other major search engines, Bing doesn’t like to be
cheated. If they detect unnatural linking patterns, your website might be
penalized. The following things can trigger search engine filters:
- Your website get a lot of additional inbound links a very short time.
- Many links that point to your website are from unrelated websites or blog
comments.- Your web pages contain hidden links.
- You get links from links farms or automated link exchange systems.
- Paid links point to your website.
- Known spammers link to your website.
- Your website links to known spammers.
Here’s what Bing does when they find suspicious data that is related to your
website:“When probable manipulation is detected, a spam rank factor is applied to
a site, depending upon the type and severity of the infraction. If the spam
rating is high, a site can be penalized with a lowered rank. If the violations
are egregious, a site can be temporarily or even permanently purged from the
index.”
Getting inbound links requires some work. The Bing engineers are very clear
about this fact: “Make no mistake: getting legitimate and highly valuable,
inbound links is not a couch-potato task.”
Fortunately, there is a product available called IBP that will help you get links and optimize your site. You can Download it here.
Read more: http://www.free-seo-news.com/newsletter397.htm#facts#ixzz0eiLwPeDQ