Category Archives: Linking

Beware of the reciprocal link request

Being a link builder that has built tens of thousands of links, I get a lot of requests for link exchanges. These days these link exchange requests come primarily from out of country webmasters and link building companies. I suspect … Continue reading

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Link Building for Bing

Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing’s … Continue reading

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The effect of your URL structure on your Google rankings

Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure … Continue reading

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What do search engine marketers think about reciprocal links?

There are three main factions: Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google. Group 2: reciprocal links work just like any other inbound links. Group 3: there's … Continue reading

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Improve the Link Structure of your Website and improve your Search Engine Rankings

The internal link structure of a website is a search engine optimization factor that is often overlooked by webmasters. Why does the link structure of your website have an effect on your ranking? The internal link structure of your site … Continue reading

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Building links is like shaving. If you don’t do it every day you look like a bum.

For years, you have probably had a daily routine for shaving. But have you developed a system of building links? No one pops out of bed each morning and races to the sink to shave. It is a tedious and … Continue reading

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The high Cost of Lost Opportunity

As the search engine industry matures and continues to get more complex, we find SEO practitioners that are unable to keep up with the technology and stay ahead of the learning curve. This has divided the industry into 5 basic … Continue reading

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I can get hundreds of links for FREE – But should I?

If you manage a website then you know that trading links with other sites is a valuable method of promoting it, increasing the value of your search engine optimization efforts and getting more traffic. Topical links can generate loads of … Continue reading

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How link popularity and reputation effects search engine optimization

Links have become an important piece of the puzzle in attaining high rankings within search engine results pages. You can get high search engine results page listings if you understand links and how to properly implement a linking strategy. In … Continue reading

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