Category Archives: Search Engine Marketing

I just read an article on CNN discussing, once again, the problems with spam appearing in Google search results.  Of course once again the topic of using human editors to rate sites has been brought up. According to the article … Continue reading →

Google has just announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions. The company says its deploying a new technology that better … Continue reading →

On March 4th I wrote a post titled Reputation Management – Why you should be concerned. In it, I discussed the issue of removing negative press etc. What we did not cover is how to monitor your reputation and discover … Continue reading →

Yahoo has announced the lowering of the minimum bid in certain categories for their popular Pay Per Click service. Quoting the official Yahoo Search Marketing Blog, "Given that certain business categories have been impacted by the current economic conditions, we’ve … Continue reading →

When developing or redesigning a web site, you must first discover what the goals of your site are: to make sales, build mailing lists for future sales, educate people about your product or service, support existing clients, build brand awareness, … Continue reading →

Flash content can not be easily optimized for search engines so if you rely too heavily on it you are really putting yourself and your clients at a disadvantage using it. Of course like everything else, there are work-arounds and … Continue reading →