Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted
Worldwide in December while Introduction of Bing Helps Microsoft Post
Significant Gains During the Year
Reston, VA, January 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader
in measuring the digital world, today released a study on growth in the global
search market in 2009. The study revealed that the U.S. remains the largest
search market worldwide, while Google Sites retains a commanding position in the
global search market.
“The global search market continues to grow at an extraordinary rate, with
both highly developed and emerging markets contributing to the strong growth
worldwide,” said Jack Flanagan, comScore executive vice president. “Search is
clearly becoming a more ubiquitous behavior among Internet users that drives
navigation not only directly from search engines but also within sites and
across networks. If you equate the advancement of search with the ability of
humans to cultivate information, then the world is rapidly becoming a more
knowledgeable ecosystem.”
Top Search Markets Worldwide
The total worldwide search market boasted more than 131 billion searches
conducted by people age 15 or older from home and work locations in December
2009, representing a 46-percent increase in the past year. This number
represents more than 4 billion searches per day, 175 million per hour, and 2.9
million per minute. The U.S. represented the largest individual search market in
the world with 22.7 billion searches, or approximately 17 percent of searches
conducted globally. China ranked second with 13.3 billion searches, followed by
Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global
search markets, Russia posted the highest gains in 2009, growing 92 percent to
3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53
percent to 3.8 billion).
| Top 10 Countries by Number of Searches Conducted* December 2009 vs. December 2008 Total Worldwide, Age 15+ – Home & Work Locations Source: comScore qSearch |
|||
| Searches (MM) | |||
| Dec-2008 | Dec-2009 | Percent Change | |
| Worldwide | 89,708 | 131,354 | 46% |
| United States | 18,688 | 22,741 | 22% |
| China | 11,778 | 13,278 | 13% |
| Japan | 6,213 | 9,170 | 48% |
| United Kingdom | 4,623 | 6,245 | 35% |
| Germany | 4,079 | 5,609 | 38% |
| France | 3,362 | 5,425 | 61% |
| South Korea | 2,796 | 4,039 | 44% |
| Brazil | 2,454 | 3,763 | 53% |
| Canada | 2,900 | 3,710 | 28% |
| Russian Federation | 1,735 | 3,333 | 92% |
*Searches based on “expanded search” definition, which includes searches
at the top properties where search activity is observed, not only the core
search engines.
Top Search Properties Worldwide
Google Sites ranked as the top search property worldwide with 87.8 billion
searches in December, or 66.8 percent of the global search market. Google Sites
achieved a 58-percent increase in search query volume over the past year. Yahoo!
Sites ranked second globally with 9.4 billion searches (up 13 percent), followed
by Chinese search engine Baidu with 8.5 billion searches (up 7 percent).
Microsoft Sites saw the greatest gains among the top five properties, growing 70
percent to 4.1 billion searches, on the strength of its successful introduction
of new search engine Bing. Russian search engine Yandex also achieved
considerable gains, growing 91 percent to 1.9 billion searches.
| Top 10 Search Properties by Searches Conducted December 2009 vs. December 2008 Total Worldwide, Age 15+ – Home & Work Locations Source: comScore qSearch |
|||
| Searches (MM) | |||
| Dec-2008 | Dec-2009 | Percent Change | |
| Worldwide | 89,708 | 131,354 | 46% |
| Google Sites | 55,638 | 87,809 | 58% |
| Yahoo! Sites | 8,389 | 9,444 | 13% |
| Baidu.com Inc. | 7,963 | 8,534 | 7% |
| Microsoft Sites | 2,403 | 4,094 | 70% |
| eBay | 1,327 | 2,102 | 58% |
| NHN Corporation | 1,892 | 2,069 | 9% |
| Yandex | 992 | 1,892 | 91% |
| Facebook.com | 1,023 | 1,572 | 54% |
| Ask Network | 1,053 | 1,507 | 43% |
| Alibaba.com Corporation | 1,118 | 1,102 | -1% |
*Searches based on “expanded search” definition, which includes searches
at the top properties where search activity is observed, not only the core
search engines.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital marketing
intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:
Andrew Lipsman
Director, Marketing
Communications
comScore, Inc.
+1 312 775 6510
press@comscore.com