Use this calculator to determine the ROI (Return on Investment) of a search engine marketing campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost visitor, cost per new customer, and more.
Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.
This tool search engine optimization return on investment calculator is absolutely free and no registration is required!
Using the information developed with the calculator, answer the following questions:
- How many times do customers reorder from you over the life of the relationship?
- What is the lifetime value of a customer?
- Estimated gross profit/loss per sale.
- How much are you willing to invest to get and retain a long time customer?
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